BI5691 Assignment1: Supply and sell side map of North West Supplies

BI5691 Supply and sell side map of North West Supplies

Explanation:

I chose the business case in Chaffey’s book (case study 1.2 .p.33) ,”North West Supplies(NWS) extends its reach online”. It is a web store for mail-order supplies of military and outdoors equipments.
From this case study, I got some information of its sell side. NWS do the selling through its website. The customers browse the website of NWS in order to buy some stuff. So from my point, I divided the sell side into 4 parts: Browse, Stock, Order and Pay.
- Browse

* Graphic design
It is a kind of advertisement to attract more customers, make the information more professional and up-to-date
* Best, featured and latest products
In some supermarket, we can also see some products with red label singed “best seller”. It is a way to highlight some product and promote them.
* Search engine
It led to an increase in orders from new customers and even from abroad.
* Segmentation
The site split into 2 sections, and now it have split into 6 sections, let the customers can chose the stuff in easier and clear ways.
* Sub-categories
This provide the clear link to the areas of interest and contain fewer pages to browse, then helping customers to make choice easily and more quickly.
* Cross- selling
When customers are choosing some product, there are some related products’ link, maybe same kind, interest or complementary. It is also the strategy for promotion.

- Stock
Checking the stock online need the aid of database.
Database provide the clear and efficient figure of the stock.
- Order
When customer browses some products, they can decide buy or not buy.
If they want to buy, just put the product into the cart, otherwise they can put it into the wish list. Or they can put it into compare; compare with same kind of products, then chose the best one.
- Pay






My ideas


Social Network

Open the networks like facebook, be the online friend with customers .Gain the comments and demands from the previous customers and potential customers.
And can get some customers picture when they wearing the stuff of NWS, I think it is the good way to get close to customers and interaction with them.


Club website

Based on NWS provide the outdoors equipment and clothes, they can build the specific website for customers who like outdoors sports. Building sports club website ,let customers to be the members of these clubs. For example the Climbing Club .